Professional Photography: Cheap or Good. You Can’t Have Both.


Since the invention of the camera, professional photographers have had to charge a certain base amount in order to run a business. This is to cover the expenses of our equipment, our experience, our time and our operating costs. It also covers the days and weeks of work involved in editing and processing the images we deliver to our clients. As with any specialized profession (particularly one that’s expensive to run and maintain) minimum wage pricing is not an option.

Professional photography isn’t cheap. It never has been. But for what should be a commonly known fact, a surprising number of people arbitrarily place an unrealistically low value on it. “Well, I thought a two hour portrait session would be around $75.” Or, “I’m getting married and my photography budget is $300 for the whole day.”

You can usually find pricing information on a photographer’s website. If it’s not on a page called ‘pricing’, it will be on a page called ‘rates’, ‘services’, or ‘investment’. In fact, if a wedding, portrait or headshot photographer doesn’t list at least their starting rates on their website, you may want to consider finding other photographers who do. Often, when a business isn’t upfront about their prices, there are hidden costs and ‘extra’ fees involved.

However, most photographers who provide wedding, business or personal images, will have some indication on their website as to the prices you can expect. Although it’s generally fairly basic and easy to find this information, many people are still completely taken aback when they contact photographers in person.

When I’m looking to hire any kind of service provider or even just shopping online, I always take note of the cost. But it seems a lot of people don’t. In this world of short attention spans and information overload, most people just barely skim the details available to them. Which ironically, often results in wasting time, not saving it. It’s just logical that if you have no idea what something costs, you should take a few minutes to compare prices before contacting service providers.

To save yourself some effort, time and sticker-shock:

  • Do some research before-hand. If you’re getting married, before you contact wedding photographers, educate yourself about what to expect. Ask married friends what they paid. Read wedding blogs, wedding magazines, wedding boards… When you do, you’ll quickly realize that a wedding photography budget of less than $1500 (minimum) is wildly unrealistic, as is expecting to hire a photographer for two hours or less.
  • If you’re hiring a portrait, headshot or corporate photographer, take the time to comparison shop online. Check at least four or five local photographer’s websites and take note of the starting prices. They will most likely be within a similar range and no, it’s not going to be as cheap as Sears Portrait Studio.
  • Checking the ‘rates’ or ‘services’ or ‘investment’ page before contacting any photographers will prevent you from wasting your time (and the photographer’s) if their rates are too far out of your budget.

A conscientious photographer will always give a detailed response to an inquiry. Whether it’s on the phone or by email, the average inquiry takes at least twenty minutes to reply to. The issue of price rarely comes up at the beginning, because there are several things we need to know before we can give you an accurate quote.

Maybe twenty minutes doesn’t seem like much, but when we’re responding to several inquiries a day, or a week, it adds up. We aren’t paid for that time. So when photographers answer your questions, get your details and describe our services, it’s incredibly frustrating and irritating to be told ‘Oh, that’s a lot more than I expected’ when we do give you a price.

What does it cost to hire a professional photographer?

As with most things, costs vary to some degree. Part of the reason for this is geographic location. Part of the reason is cost-of-living in your particular area. But wherever you are, there are basically three tiers for photography prices.

Tier one – The ridiculously low prices of hobby or amateur photographers:

If someone is charging less than $200 to $300 per hour, or under $1000 for wedding photography, they are NOT a professional photographer. No grey area here, it’s that black and white.

Hiring an amateur or hobbyist photographer is almost always a choice you will regret.  They’ll have poor quality equipment, poor quality services and you’ll get poor quality images. When you hire the cheapest photographer you can find, you’re wasting your money instead of investing it.

Tier two – The average price of professional photographers in most major cities across North America:

For portraits, headshots and corporate photography, rates range between $300 and $400 per hour. If your corporate photographer charges per person, average rates are between $75 and $150 per.

For professional wedding photography, the average starting range is between $1500 and $2000 for four hours or less. For an eight hour wedding day, rates are between $3000 and $4500. Keep in mind that you aren’t just paying for the day your photographer shoots your wedding.  Depending on the length and size or your wedding, photographers spend between 40 and 60 hours of work to sort, edit and retouch your images.

Tier three – The high end prices of status photographers:

These are the very well established professional photographers who are almost celebrities within their field or their local area. They can and do charge double and triple the price.

This is because there will always be people who want to pay a squillion dollars to wear designer labels. Those same people happily pay exorbitant prices to hire a status photographer. Starting prices for weddings are usually at least $8000. Portrait and headshot sessions are usually at least $800.

Something to consider:

When you’re looking to hire someone for your portraits, headshots or wedding and you find that all the good photographers are ‘too expensive’,  there’s only one reason for that. You are underestimating the value and worth of having your photos done properly and well. When it comes to professional photography, you can have cheap, or you can have good. You can’t have both.

5 thoughts on “Professional Photography: Cheap or Good. You Can’t Have Both.

  1. Sorry but I must disagree on your statement: “In fact, if a photographer doesn’t list their rates on their website, I personally recommend not wasting your time contacting them”! This is way too generic. You won’t find any serious commercial photographer, for instance, showing a price list on their website mainly because quite often commercial photo shoots are not equal to one another and involve different expenses, different options and different equipment. Therefore you can’t give a unique price and you rather quote based on a supplied brief. You clearly don’t know what you’re talking about.

    1. Dear beninipaolo,

      You have a valid point regarding the statement you’ve quoted. It’s unfortunate that your point was presented in an unnecessarily hostile comment. It should be noted that fashion, commercial and editorial photographers are not mentioned anywhere in this post. Wedding, portrait and headshot photographers are referenced more than once. Therefore it seemed very clear while writing it, that it’s not a description of the completely different costs and procedures involved in fashion, commercial or editorial photography.

      As a successful, full-time professional portrait, headshot and wedding photographer with almost a decade of experience, I do indeed know what I’m talking about with regard to personal photography services and pricing. However, your feedback is appreciated and I have now made some edits to ensure that readers have even more clarity that this post is about the costs of professional photography as pertaining to personal services only.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s